Learn about how we collect, use, and protect your personal information as a veterinary partner to provide you with the best possible professional support and services.
Last updated: July 14, 2025
Nine & Line operates this veterinary partner portal and related services, including all information, content, features, tools, products and services, to provide you, the veterinary professional, with a comprehensive platform for managing pet nutrition and client care (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, or interact with the veterinary partner portal or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Professional contact details including your name, practice address, phone number, email address, veterinary license number, and professional credentials.
• Practice information including practice name, address, business hours, services offered, staff information, and practice management details.
• Account information including your username, password, security questions, preferences, settings, and portal access permissions.
• Client and patient data including information about pets under your care, their owners, medical history, dietary requirements, and treatment plans that you input into our system.
• Transaction information including orders placed, products recommended, client interactions, and usage patterns within the portal.
• Communications with us including support inquiries, feedback, and any information you provide when contacting our veterinary support team.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you use the portal features, tools, and resources.
We may collect personal information from the following sources:
• Directly from you including when you create a veterinary partner account, access or use the portal, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our portal or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From veterinary associations, licensing boards, or other professional organizations.
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the veterinary partner portal, including to perform our contract with you, to process your orders, to fulfill your product requests, to remember your preferences and practice settings, to send notifications related to your account, to process purchases and manage inventory, to create, maintain and otherwise manage your veterinary partner account, to facilitate client management tools, and to create a customized experience for your practice, such as recommending products based on your client cases and practice needs.
Professional Support and Education. We use your personal information to provide veterinary support, educational resources, product training, and professional development opportunities. This includes sending you relevant veterinary content, case studies, and continuing education materials.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure portal experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with veterinary support, to be responsive to your professional needs, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, veterinary support, cloud storage, fulfillment and shipping).
• With veterinary product manufacturers and distributors to fulfill orders and provide product support and training. These partners will use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of integrated veterinary software.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
As a veterinary professional, you may input client and patient information into our portal. We understand the sensitive nature of this data and are committed to protecting it in accordance with veterinary professional standards and applicable privacy laws.
• We process client and patient data only as necessary to provide you with our services and as directed by you in your role as the veterinary professional.
• We implement appropriate technical and organizational measures to protect client and patient data against unauthorized access, alteration, disclosure, or destruction.
• We do not use client or patient data for marketing purposes without explicit consent from the pet owner, and only as directed by you.
• You remain responsible for obtaining appropriate consent from pet owners for the collection and processing of their personal information and that of their pets.
The Services may provide links to websites or other online platforms operated by third parties, including veterinary software providers, educational resources, or product manufacturers. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party veterinary platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
We recognize the importance of maintaining professional standards in veterinary medicine. Our privacy practices are designed to support your professional obligations and comply with veterinary professional standards, including those related to client confidentiality and data protection. We work to ensure our practices align with veterinary professional guidelines and applicable regulations.
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your veterinary partner account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We may retain certain information for longer periods to comply with veterinary professional standards or legal requirements.
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you, subject to our retention obligations for veterinary professional purposes.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing Communication Preferences. We may send you professional communications, educational content, and product updates, and you may opt out of receiving promotional communications at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you important account-related communications and veterinary support information.
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at service@nineandline.com or contact us at 234 West St, South Hackensack, NJ, 07606, US. For the purpose of applicable data protection laws, we are the data controller of your personal information.
Our veterinary support team is here to help clarify any part of our privacy policy or address your concerns about data protection in the context of veterinary practice.
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